ELEVATE SCIENCE
Pearson had the goal to update how they delivered the features and benefits of their brand. What we decided to create together was a hybrid of a mini-doc of real teachers talking about their experience teaching, and scripted sections that went into the features and benefits of their product line. Along with all of this, we shot b-roll of real students interacting with their products. All of these pieces culminated in a unique way where Pearson could showcase the features and benefits of their brand. While injecting much-needed humanity into the education space.
Elevate Science
Pearson had the goal to update how they delivered the features and benefits of their brand. What we decided to create together was a hybrid of a mini-doc of real teachers talking about their experience teaching, and scripted sections that went into the features and benefits of their product line. Along with all of this, we shot b-roll of real students interacting with their products. All of these pieces culminated in a unique way where Pearson could showcase the features and benefits of their brand. While injecting much-needed humanity into the education space.
Project Details
- Client
- Pearson Education
- Project
- Elevate Science
- Type
- Hybrid mini-documentary and scripted product video
- Includes
- Teacher interviews, scripted feature segments, and b-roll of students using the products
- Role
- Produced, directed, edited and color graded by Travis Meadors Films, Austin, Texas
Get in touch howdypartner@travismeadorsfilms.com
Get in touch:howdypartner@travismeadorsfilms.com
