ABOUT

Having produced, directed, and edited over a hundred video branded content pieces, over the course o nearly a decade. These range in style from mini-documentary, scripted live-action, and animated content. Some of which were produced for industry-leading brands. I feel that my experience may merit your consideration.

I have found that brands beyond needing quality content. Need someone who was imaginative, collaborative, and resourceful; in how they solve complex branding and messaging problems.

My experience is unique from other candidates because I built my career up from working for peanuts producing videos for start-ups. I even opted to go to art school instead of film school. 

If you are looking for a conventional person. With a conventional approach to things. I regret to inform you I am not your guy. 

Eventually, after many years, I took on Pearson Education as a client at twenty-seven years old. They tasked me with rebranding their entire science program. 

Pearson is the largest education company in the world. At the time, they were worth about 10 billion dollars. So you can imagine this was a daunting task for someone in their mid-late 20's.

The rebrand consisted of fifty-five content pieces, a nearly one hundred thousand dollar budget, three shoots planned across different states, multiple crews, and doing this all without an agency or production company behind me. 

It was just me and some exceptionally talented people I brought on board.

The reason I was able to pull this off is that I started my career off small. As a nobody with a dream in my heart and hustling for every gig, I could get. 

  When one doesn't have a lot to work with in terms of budget, gear, crew, or talent - one must be exceptionally resourceful and imaginative in how you approach complex problems.  

There are lots of stories I could tell about this. 

Racing to problem solve how to shoot an ad before hurricane Harvey hit Houston. 

Recasting an entire music video in a week due to unforeseen scheduling conflicts that popped up. 

Producing shoots in cities I wasn't in or have never been to.

 Or trying to figure out how to produce an animated ad having never done it before.

The odds are way steeper going through these things with everything just being on your shoulders, but the experiential payoff is firsthand and invaluable. The fire never lies, as they say. (They may not say that I just made that up.)

The most invaluable piece of knowledge I have gained from my career is first, and foremost no good work exists inside a single person's head. 

Second, the secret to creating great work is finding the most talented people you can find and afford. Listen to them. Prepare them. Then get out of their way and let them do their jobs.

This approach is excruciatingly simple, but it forces you as the person in the leadership role to put your ego down and put the work up as the vaulted ideal. Not one's career, ideas, or any sense of holding on to one's ideational spark being supreme.

This method is the best I have found in ensuring not only that good work is made. 

Any work I have done whether you like it, love it, hate it, or are indifferent to it. It is the result of this approach and facilitating a relentless collaborative environment with extraordinarily talented people. It sounds cliche, but for me, it's how I have survived a lot of difficult situations and problems in my career. Also, it's what has allowed me to go from making content on a few hundred dollars almost ten years ago, to nearly one hundred thousand dollars.

As mentioned before, most clients and brands that I have worked with deeply value someone with an imaginative, resourceful, and collaborative spirit. That's something I have cultivated in a processed approach to creating content. It's an environment I not only like to create but enjoy working in.

As they say, "None of us is as smart as all of us." (They actually do say that.)

Core Disciplines

Producer

I have personally overseen the productions of projects ranging from ten thousand dollars to 100,000 dollars. This involved hiring key members, managing budgets, and managing client expectations. My goal for you during production is to give you a cost-effective way of producing content. While having the highest quality team members to serve your needs.

Director

What I care most about when initially working with clients is to tell your story in a meaningful way that connects with your core consumer. My job is to help you find the core voice as a brand. It's my number one goal and what I excel at. Whether that is telling the story of a small start up or the largest education company in the world.

Post Production

I offer post-production a la carte as a core service. I also do all the post production for every project I produce and direct. I have worked with agencies, production companies, and brands to deliver the full spectrum of post-production needs. From editing, color, sound mix, to delivery. Post work to be honest is my favorite part of the process.

Content Highlights

Get in touch howdypartner@travismeadorsfilms.com

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