Hazelden Betty Ford needed to tell their story of addiction recovery and hope for their 75th anniversary. To do this, we interviewed current employees and past patients. The story we wanted to tell was about what people have gained through the challenges they’ve faced, and how Hazelden Betty Ford helped facilitate their recovery and the reclaiming of their lives from the horrors of addiction.
All told we created 20 pieces of long-form and short-form content.
Short-Form Content
To help Hazelden Betty Ford meet their needs we Created long-from and short-form versions of each video. To help distribute content in a multi-channel way.