THE WORK
Modern Designs had a huge goal, they wanted to reinvent the desk. It’s actually a pretty amazing desk, to be honest. What we wanted to do with them was to create what amounted to a movie trailer for the desk. We wanted to showcase the craftsmanship, thought and work they put into their designs. What you will notice is we never show the actual desk in this video. We did that because we wanted to make the brand about them and who they are. While hopefully making something so beautiful and useful for the viewer that they will have no choice but to go see what these desks actually look like.
Project Details
- Client
- Modern Designs
- Type
- Product brand film styled as a movie trailer
- Focus
- The craftsmanship and the people behind the desk
- Role
- Produced, directed, edited and color graded by Travis Meadors Films, Austin, Texas